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About

Juyeun Jang, Ph.D.

+852 2766 6492

juyeun.jang@polyu.edu.hk

Room ST723, Core S, The Hong Kong Polytechnic University,

Hung Hom, Kowloon, Hong Kong

Home   >  About

About

Juyeun Jang, Ph.D.

Department of Design & Merchandising

Oklahoma State University

445 Nancy Randolph Davis, Stillwater, OK 74078-6142

Education

Seoul National University, 
Seoul, South Korea


Ph.D. in Textiles, Merchandising, and Fashion Design

Specialization: Fashion Marketing

02. 2020

Seoul National University, 
Seoul, South Korea


M.S. in Textiles, Merchandising, and Fashion Design

Specialization: Fashion Marketing

08. 2016

Cornell University,  
NY, USA


Visiting scholar

Dept. of Design and Environmental Analysis

09. 2015 ~ 11. 2015

Ewha Womans University, 
Seoul, South Korea


B.S. in Clothing and Textiles

Minor: Business Administration 

02. 2010

Academic Position

Assistant Professor


Oklahoma State University, USA
08. 2024  ~ Present

Research Assistant Professor


The Hong Kong Polytechnic University, Hong Kong
08. 2020  ~ 05.2024

Visiting Scholar


The Hong Kong Polytechnic University, Hong Kong 

03. 2021 ~ 08. 2021

Adjunct Professor


Incheon National University, South Korea

09. 2020  ~ 02. 2021

Senior Researcher 


SNU Research Institute of Human Ecology, South Korea 

08. 2020  ~ 01. 2021

Instructor


Andong National University, South Korea

03. 2020  ~ 02. 2021


Korea National Open University, South Korea

09. 2019  ~ 11. 2019

Industry Experiences

Fashion Designer


ORGDOT (Fashion company for ethical fashion), South Korea   11. 2011 ~ 05. 2013

Leyii (Fashion designer brand), South Korea   07. 2010

The ELAND Group (Large fashion & retail company), South Korea   01. 2010 ~ 07. 2010

11 Days Difference (Fashion designer brand), South Korea   10. 2009 ~ 11. 2009

Fashion Merchandiser


SHINSEGAE INTERNATIONAL (Large fashion & retail company), South Korea   09. 2010 ~ 02. 2011

Researcher of Industry Consultancy Project


Hanbok Business and Education Research  |  Hanbok Advancement Center of Korea   06. 2020 ~ 08. 2020

Fashion Market Research  |  Ministry of Trade, Industry & Energy of Korea   03. 2014 ~ 12. 2014

Research Grant

Industry-funded research project 
KRW 10,000K  05. 2022 ~ 06. 2022


Co-I, Supported by Lotte Home Shopping and Korea Distribution Association

Differentiation strategy for online commerce platforms

StartUp Fund
HK$ 250,000  07. 2022 ~ 07. 2023


Principal Investigator, Supported by The Hong Kong Polytechnic University (UGC)

The Dark Side of Immersive Retailing: Emotional responses and impulsive buying through VR shopping experiences

Postdoctoral Fellowship 
KRW 45,000K  03. 2021 ~ 02. 2022


Principal Investigator, Supported by National Research Foundation (NRF) of Korea.

Extended Reality for Global Fashion Business: The effect of Korean wave experience through AR/VR on brand equity and brand perception of Asian consumers

Global Joint Research Program 
KRW 240,000K   07. 2020 ~ 06. 2023


Co-I, Supported by NRF of Korea.

K-Lifestyle Co-Creation of Young Vietnamese Consumers: Focused on Millennials and Z generation

Global Ph.D. Fellowship 
KRW 90,000K  03. 2017 ~ 02. 2020


Principal Investigator, Supported by Ministry of Education & NRF of Korea

Virtual Product Experience: The Effect of Product Presentation using Virtual Reality Technology on Consumers’ Cognitive/Affective Information Processing and Shopping Experience

Tel : +852 2766 6492

Email : juyeun.jang@polyu.edu.hk

Room ST723, Core S, The Hong Kong Polytechnic University,

Hung Hom, Kowloon, Hong Kong

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