Retail Innovations and Digital Marketing

Kim, D. Y.*, & Jang, J. Y. (2023). The effect of avatar customization on the psychological ownership of fashion products. 2023 Korean Scholars of Marketing Science International Conference. Oral Presentation 

Jang, J. Y.*, & Kim, D. Y. (2023). How immersive retailing affects consumers’ urge to buy: Impacts of self-imagery, positive emotion, and self-relevance. 2023 Global Marketing Conference. Oral Presentation 

Chenn, A., Lee, H. A., Chong, S. M., Jang, J. Y., & Ki, C.* (2023). Clothes made of pixels and bits: An AI-driven topic modeling analysis of fashion NFTs compared to digital fashion. 2023 Global Marketing Conference. Oral Presentation

Jung, M. K., Lee, J.*, Choo, H. J., Jang, J. Y. (2023). Analysis of the competitive situation of sports apparel brands in the South Korean market. 2023 SFTI-Piattaforma Moda International Conference. Poster Presentation

Jang, J. Y.*, & Kim, D. Y. (2022). Enhancement of self-evaluation through VR fashion shopping. 2022 ITAA annual conference. Poster Presentation

Jang, J. Y.*, Hur, H. J., & Choo, H. J. (2021). How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value. The Korean Society of Clothing and Textiles Spring Conference. Young Scholar Award  (Invited Presentation) Oral Presentation

Jang, J. Y.*, & Choo, H. J. (2020). Fashion shopping in VR: The effect of telepresence on consumer information processing and satisfaction. International Conference on Clothing and Textiles, Online. Graduate Research Competition Winner Oral Presentation

Jang, J. Y.*, & Choo, H. J. (2020). Analysis of fashion consumers' visual behavior in virtual reality stores. Korea Distribution Association Fall Conference. Oral Presentation

Jang, J. Y.*, & Choo, H. J. (2019). Research on the effect of product presentation through immersive virtual reality. The Korean Society of Clothing and Textiles Spring Conference. Oral Presentation

Jang, J. Y.*, & Choo, H. J. (2019). The immersive VR technology and fashion distribution. The Korea Distribution Association Spring Conference. Oral Presentation

Hur, H. J., Jang, J. Y.*, & Choo, H. J. (2018). Acceptance of VR Shopping: Examining the Role of Technological Characteristics and Consumer Fashion Involvement. ITAA annual conference, Cleveland, OH, USA. Poster Presentation

Jang, J. Y.*, Hur, H. J., & Choo, H. J. (2017). The effect of the characteristics of immersive VR store on consumer approach intention. The Korea Distribution Association Fall Conference. Oral Presentation

Jang, J. Y. *, & Chun, J. (2017). A study on the characteristics of virtual reality store as a fashion communication media. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation

Store Environment Management

Beak, E.*, Jang, J. Y., & Qu, Y. (2021). The effect of online fashion product image presentation method on consumer image elaboration. Korea Distribution Association Spring Conference. Oral Presentation

Jang, J. Y.*, Yoon, S. Y., Baek, E., & Choo, H. J. (2016). The Effects of Visual Complexity in a Fashion Store Environment on Consumer Emotions and Approach Behavior. ITAA annual conference, Vancouver, Canada. Oral Presentation

Jang, J. Y.*, Baek, E., & Choo, H. J. (2016). Methodological exploration of store environment research. Korea Distribution Association Winter Conference. Oral Presentation

Jang, J. Y., Baek, E.*, Yoon, S. Y., & Choo, H. J. (2016). Understanding the affective response of consumers to the visual complexity of a fashion store: A psychophysiological approach. International conference on applied human factors and ergonomics, Orlando, FL, USA. Oral Presentation

Baek, E.*, Choo, H. J., Yoon, S. Y., Oh, H., & Jang, J. Y. (2016). Effects of Visual Warmth on Consumers in a Fashion Store. The American Collegiate Retailing Association, New Jersey, NY, USA. Oral Presentation

Jang, J. Y., Yoon, S. Y.*, Choo, H. J., & Baek, E. (2016). The Impact of Visual Complexity in a Retail Environment on Emotions. International Conference on Emotion and Sensibility, Jeju, South Korea. Oral Presentation

Jang, J. Y.*, Baek, E., & Choo, H. J. (2015). The effect of visual complexity of a fashion store on consumer responses. 2015 Korean Society of Consumer Studies Spring Conference. Oral Presentation

Global Consumer Behaviors 

Jang, J. Y.*, Kim, D. Y., Choi, S. Y. (2022). Social media as a socialization agent for Korean culture assimilation of Vietnamese consumers. Korea Distribution Association Fall Conference. Best Paper Award Oral Presentation

Jang, J. Y., Jang, H.* & Kim, D. Y. (2022). What makes a difference, sounds or letter shapes? An experimental study on the sound symbolism of brand names -focusing on Korean and American consumers-. 2022 International Conference on Clothing and Textiles. Poster Presentation

Kim, H.*, Lee, H. K., Choo, H. J., Kim, R., Baek, E., Jang, J., Park, S., & Nguyen, M. (2022). Diffusion of Korean Style via YouTube Influencers: Evidence from Vietnamese Market. 2022 ACRA(American Collegiate Retailing Association) Annual Conference. Oral Presentation

Choo, H. J., Lee, H. K., Beak, E., Jang, J. Y.* (2021). Self-identification of the global fashion consumption culture and fashion Hallyu consumption behavior of Vietnamese MZ generation consumers. The Korean Society of Clothing and Textiles Fall Conference. Poster Presentation

Choo, H. J., Lee, H. K.*, Beak, E., Jang, J. Y. (2021). The effect of Vietnamese consumers' global identity and national identity on Korean content consumption behavior. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation

Choo, H. J., Lee, H. K., Beak, E., Jang, J. Y.*, & Kim, H. (2021). A study on the consumption value structure of Vietnam's MZ generation. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation

Jang, J. Y.*, Lee, Y. G., Lee, H. K.*, & Choo, H. J. (2015). Chinese Tourists' shopping talks on SNS. Global Fashion Management Conference at Florence, Florence, Italy. Oral Presentation

Kim, D.*, Kwon, K., Lee, H. K., Lee, J. Y., Jang, J. Y., & Choo, H. J. (2015). The Effect of planned vs. unplanned on Chinese tourists' emotions and attitudes towards fashion products. Global Fashion Management Conference at Florence, Florence, Italy. Oral Presentation

Choo, H. J.*, Lee, H. K., Beak, E., Lee, J. Y., Kim, J. M., Jang, J. Y., Kim, D., & Kim, E. (2014). Qualitative study on the consumption behaviors of Asian long-term residents in consuming Korean fashion products. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation

Fashion Consumer Behaviors

Bae, J.*, Jang, J. Y., Cho, E. (2024). The combination effect between reusable product and masstige brand. Global Fashion Management Conference. Oral Presentation

Jung, M. K., Lee, J.*, Choo, H. J. & Jang, J. Y. (2023). Analysis of the competitive situation of sports apparel brands in the South Korean market. 2023 SFTI-Piattaforma Moda International Conference. Poster Presentation

Ki, C. W.*, Jang, J. Y., & Zhou, S. (2022). Do consumers feel empowered by shopping second-hand luxury fashion online?. 2022 International Conference on Clothing and Textiles. Poster Presentation

Jang, J. Y., & Kim, J. S.* (2018). Analysis of consumers’ emotional response using psychophysiological measures according to the playfulness type of fashion photography. The Korean Society of Clothing and Textiles Fall Conference. Best Paper Award Poster Presentation

Jang, J. Y.*, & Yoon, S. J. (2018). A Study on the Characteristics of Consumer-Oriented Group Buying based on Online Community and Consumer Motivation. The Korean Society of Costume Fall Conference. Oral Presentation

Kim, E. T.*, Jang, J. Y., & Park, J. (2017). The effect of narcissism on consumers’ differentiation strategies evoked by others’ mimicry buying of fashion products. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation

Kim, J. M.*, Kim, D., Jang, J. Y., Kim, E., & Choo, H. J. (2015). Analysis of Fashion Consumption Behavior by Household in 2014 in Korea. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation

Kim, D.*, Kim, E., Kim, J. M., Lee, J. Y., Jang, J. Y., Beak, E., Lee, H. K., & Choo, H. J. (2014). A study on eco-friendly fashion consumption by Korean consumers -focusing on purchasing, use, and disposal stages-. The Korean Society of Clothing and Textiles Fall Conference. Poster Presentation

Fashion Education

Lee, H. K*, Yun, S. J., & Jang, J. Y. (2020). A Study on the Demand for Hanbok Education According to the Characteristics of Hanbok Business Workers - Focusing on the Artistic Competency and Entrepreneurship of Consumers -. The Society of Fashion & Textile Industry Fall Conference. Poster Presentation

Yun, S. J.*, Jang, J. Y., & Lee, H. K. (2020). A study for future hanbok education through a study on the current status of hanbok education and education demand. The Korean Society of Clothing and Textiles Fall Conference. Oral Presentation